## Brand Guidelines --- HIGH DEFINITION VEHICLE INSURANCE # Modern insurance driven by ## service, safety and savings. --- ## 01/ Brand Identity --- ## HDVI ## HIGH DEFINITION VEHICLE INSURANCE --- ### Primary Color ## HDVI ## HIGH DEFINITION VEHICLE INSURANCE Reverse & White ## HDVI HIGH DEFINITION VEHICLE INSURANCE ## HDVI HIGH DEFINITION VEHICLE INSURANCE --- ### Horizontal Color HDVI HIGH DEFINITION VEHICLE INSURANCE Reverse & White HDVI HIGH DEFINITION VEHICLE INSURANCE HDVI HIGH DEFINITION VEHICLE INSURANCE --- ### Stacked Color HDVI ## HIGH DEFINITION VEHICLE INSURANCE Reverse & White HDVI HIGH DEFINITION VEHICLE INSURANCE HDVI HIGH DEFINITION VEHICLE INSURANCE --- ### Minimum size Correct usage HDVI HIGH DEFINITION VEHICLE INSURANCE 90px HDVI HIGH DEFINITION VEHICLE INSURANCE 130px HDVI HIGH DEFINITION VEHICLE INSURANCE 70px --- ## 01 / LOGO # Minimum size # Correct usage ## Full color on white/light backgrounds ## Reverse on HDVI Navy/Black ## White on HDVI Teal/Similar *HDVI Navy or HDVI Teal background* ## Same or similar color *Disproportionate scaling* *Removal of company name* --- ## 02/ Color Palette ### Primary and Shades ### Accents and Neutrals ### Usage proportions ### Color guidance ## HDVI Teal HEX #00D1DC CMYK 70 0 24 0 RGB 67 195 209 HEX #29607C CMYK 87 56 35 13 RGB 43 97 125 ## Dark Sapphire HEX #3C3C61 CMYK 84 80 36 26 RGB 60 60 97 --- ## 02 / COLOR PALETTE ### Primary and Shades ### Accents and Neutrals ### Usage proportions ### Color guidance ## ORANGE HEX #FD5D0D CMYK 0 78 100 0 RGB 253 93 13 ## BLUE HEX #1745E7 CMYK 86 73 0 0 RGB 24 69 232 ## GREEN HEX #51DB4F CMYK 62 0 93 0 RGB 81 220 77 ## YELLOW HEX #F7E500 CMYK 6 3 100 0 RGB 247 229 0 ## PINK HEX #D412AF CMYK 24 91 0 0 RGB 212 18 176 ## RED HEX #FF0A0A CMYK 0 99 100 0 RGB 254 10 10 ## ABALONE HEX #EFEFEF CMYK 5 3 3 0 RGB 239 239 239 HEX #D0D0D0 CMYK 18 14 14 0 RGB 208 208 208 ## SMOKE ## STONE GREY HEX #8A8A8A CMYK 48 40 40 4 RGB 138 138 138 HEX #515151 CMYK 65 57 56 34 RGB 81 81 81 ## CHARCOAL ## OBSIDIAN HEX #181818 CMYK 73 67 65 79 RGB 24 24 24 --- --- ## LEGIBILITY / ACCESSIBILITY ### background combination color is Usage proportions # It is important that the type + background combination color is easily readable ## Ocean Teal on HDVI Navy High Definition Vehicle Insurance *Ocean Teal on White* ## White and Orange on HDVI Navy High Definition Vehicle Insurance High Definition Vehicle Insurance ## Orange on Stone Gray ## HDVI Navy on Ocean Teal High Definition Vehicle Insurance *HDVI Teal on Ocean Teal* --- ## 03 / Typography --- ## HDVI font family Typography is a powerful brand tool when used consistently. The HDVI set of typefaces best represent the modern feel of the brand and should be used across print and web applications. ### RED HAT DISPLAY BOLD & LIGHT # Type guidance ## AaBbCcDdEe ## AaBbCcDdEe **Red Hat is a family of typefaces produced in 2 optical sizes and a monospace** **style, in a range of weights with italics.** Red Hat is a fresh take on the geometric sans genre, taking inspiration from a rang of American sans serifs including Tempo and Highway Gothic. The Display styles are low contrast and spaced tightly, with a large x-height and open counters Download Red Hat Display ### LATO LIGHT & REGULAR ## AaBbCcDdEe ## AaBbCcDdEe **Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-** **based designer Łukasz Dziedzic ("Lato" means "Summer" in Polish).** The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. Download Lato --- ## HDVI font family ### DISPLAY ### Type guidance ### Headlines and display text are set in Red Hat Display ### COPY ### Body copy and paragraph text is set in Lato Light or Regular