HDVI BrandGuidelines 0.1 2 compressed.pdf
Brand Guidelines
HIGH DEFINITION VEHICLE INSURANCE
Modern insurance driven by
service, safety and savings.
01/ Brand Identity
HDVI
HIGH DEFINITION VEHICLE INSURANCE
Primary Color
HDVI
HIGH DEFINITION VEHICLE INSURANCE
Reverse & White
HDVI
HIGH DEFINITION VEHICLE INSURANCE
HDVI
HIGH DEFINITION VEHICLE INSURANCE
Horizontal Color
HDVI HIGH DEFINITION
VEHICLE INSURANCE
Reverse & White
HDVI HIGH DEFINITION
VEHICLE INSURANCE
HDVI HIGH DEFINITION
VEHICLE INSURANCE
Stacked Color
HDVI
HIGH DEFINITION
VEHICLE INSURANCE
Reverse & White
HDVI
HIGH DEFINITION
VEHICLE INSURANCE
HDVI
HIGH DEFINITION
VEHICLE INSURANCE
Minimum size
Correct usage
HDVI
HIGH DEFINITION VEHICLE INSURANCE
90px
HDVI
HIGH DEFINITION VEHICLE INSURANCE
130px
HDVI
HIGH DEFINITION VEHICLE INSURANCE
70px
01 / LOGO
Minimum size
Correct usage
Full color on white/light backgrounds
Reverse on HDVI Navy/Black
White on HDVI Teal/Similar
HDVI Navy or HDVI Teal background
Same or similar color
Disproportionate scaling
Removal of company name
02/ Color Palette
Primary and Shades
Accents and Neutrals
Usage proportions
Color guidance
HDVI Teal
HEX #00D1DC
CMYK 70 0 24 0
RGB 67 195 209
HEX #29607C
CMYK 87 56 35 13
RGB 43 97 125
Dark Sapphire
HEX #3C3C61
CMYK 84 80 36 26
RGB 60 60 97
02 / COLOR PALETTE
Primary and Shades
Accents and Neutrals
Usage proportions
Color guidance
ORANGE
HEX #FD5D0D
CMYK 0 78 100 0
RGB 253 93 13
BLUE
HEX #1745E7
CMYK 86 73 0 0
RGB 24 69 232
GREEN
HEX #51DB4F
CMYK 62 0 93 0
RGB 81 220 77
YELLOW
HEX #F7E500
CMYK 6 3 100 0
RGB 247 229 0
PINK
HEX #D412AF
CMYK 24 91 0 0
RGB 212 18 176
RED
HEX #FF0A0A
CMYK 0 99 100 0
RGB 254 10 10
ABALONE
HEX #EFEFEF
CMYK 5 3 3 0
RGB 239 239 239
HEX #D0D0D0
CMYK 18 14 14 0
RGB 208 208 208
SMOKE
STONE GREY
HEX #8A8A8A
CMYK 48 40 40 4
RGB 138 138 138
HEX #515151
CMYK 65 57 56 34
RGB 81 81 81
CHARCOAL
OBSIDIAN
HEX #181818
CMYK 73 67 65 79
RGB 24 24 24
LEGIBILITY / ACCESSIBILITY
background combination color is Usage proportions
It is important that the type + background combination color is easily readable
Ocean Teal on HDVI Navy
High Definition
Vehicle Insurance
Ocean Teal on White
White and Orange on HDVI Navy
High Definition
Vehicle Insurance
High Definition
Vehicle Insurance
Orange on Stone Gray
HDVI Navy on Ocean Teal
High Definition
Vehicle Insurance
HDVI Teal on Ocean Teal
03 / Typography
HDVI font family
Typography is a powerful brand tool when used consistently.
The HDVI set of typefaces best represent the modern feel of the
brand and should be used across print and web applications.
RED HAT DISPLAY BOLD & LIGHT
Type guidance
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Red Hat is a family of typefaces produced in 2 optical sizes and a monospace
style, in a range of weights with italics.
Red Hat is a fresh take on the geometric sans genre, taking inspiration from a
rang of American sans serifs including Tempo and Highway Gothic. The Display
styles are low contrast and spaced tightly, with a large x-height and open counters
Download Red Hat Display
LATO LIGHT & REGULAR
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AaBbCcDdEe
Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-
based designer Łukasz Dziedzic ("Lato" means "Summer" in Polish).
The semi-rounded details of the letters give Lato a feeling of warmth, while the
strong structure provides stability and seriousness.
Download Lato